Asset Mapping Task Team Call Brief

Asset Mapping Task Team Phone Call Brief

Dec 2, 2013

The purpose of this call is to share with the asset mapping task team the Phase 1 asset mapping categories that have been identified and to seek feedback and assistance. More specifically, the aim is to

1. Share Phase 1 asset mapping categories identified

2. Review the asset maps uploaded to the Project 17 website available at

3. Solicit feedback on assets and categories from team

4. Seek feedback from team on how they can facilitate connections to gather required information to complete this phase of asset maps

5. Plan next steps and decide on prospective dates for next call

Present asset mapping categories that require connecting to regional resources (to gather primary information) specifically identified for this task team.

Asset Mapping for Project 17

Competing in a global economy requires building on and strengthening the core assets of the region and making connections amongst present assets. It’s the creation of the business development ecosystem that helps small businesses develop and medium/large businesses to expand and connect.

Traditionally, asset mapping is defined as an inventory of the strengths and resources of a community.

There are a lot of tools and resources available that map the tangible assets based on free data sources like Census, ACS, USDA, BLS, BEA and others. These tools provide a snapshot of the region based on when the data was collected. What it does not provide is the connection between the assets. How are assets connected or how could they be connected? How can the asset information be used for better planning, connecting businesses, or regional development?

The Project 17 asset mapping process will be using data collection and mapping as the basic step towards creating a big picture, where the data is not only displayed but connections or relatedness are shown and linkages are developed based on user needs. The intent is to create a roadmap for a regional ecosystem that can help the region thrive and be successful.

What are our plans for using these assets?

When we get to the step of action planning and choosing strategies, it will be essential that we can build from and connect assets in our region. Without a collective knowledge of what’s out there, what’s being done, and where it is, we will risk duplication or missing important opportunities.

An asset or resource is anything that can be used to develop, expand, or recruit business. Assets include the capacities and abilities of workforce, infrastructure, businesses, support organizations and much more. Below is a list of the preliminary identified assets that will be mapped for the Project 17 region so far:

Asset Category Details/Comments

1 Enterprise Zones

2 Job Openings

3 Public Transportation Population Served – age groups

Cost or free

Hours of Operation

Contact Info

4 Housing Median Rental – 1,2,3,4 bedroom

Rental Occupancy

Rental Availability

Median Sales Value

5 Quality of Life Public Hunting/Fishing

Public Parks/Lakes




Farmer’s Markets

Fairs, Rodeos, Events

6 Comparing Communities Tool (to compare county to region, state, nation)




7 Substance Abuse Treatment Provider – Inpatient or Outpatient

Ratio of Need to Service Providers

Services Provided


Wait Time to get Appointments (in days)

8 Health –

Mental Health Center


9 Rural Opportunity Zones

10 Non-Profit Social Services

Workforce Development Centers

CDDO – Community Developmental Disability Organization

Center for Independent Living

CMHC – Community Mental Health Center

11 Taxes Property & Sales

12 Utility Rates – Water, Electricity, Gas

13 Industrial Parks Location

Utilities Present

14 Infrastructure – 2-, 4-lane Highways

16 Education – USD, Colleges, Universities

17 Tourism & Entertainment – Museums, Theaters, Historic Sites

18 Retail Shopping – Walmart, etc